Azure Application Gateway is a subscription-based load balancer designed for businesses seeking robust application protection and performance. It effectively safeguards applications against common web vulnerabilities like SQL injection and cross-site scripting. The platform offers customizable monitoring through custom rules to minimize false positives and ensure optimal application performance. Additionally, Azure Application Gateway includes application-level load balancing and routing, enabling companies to build scalable and highly available web front ends in Azure.

One of its standout features is autoscaling, which automatically adjusts the number of Application Gateway instances based on traffic load, providing elasticity as needed. Integration with various Azure services, including Azure Traffic Manager for multi-region support and automatic failover, enhances its capabilities. Centralized monitoring and alerting through Azure Monitor and Azure Security Center, along with SSL management via Key Vault, make Azure Application Gateway a comprehensive solution for companies of all sizes.